The seminar which ran 8-11 December and was held at the
CAF centre of excellence in Mbankomo just outside the Cameroonian capital
Yaounde, has opened a new window of friendship and cooperation for football
media officers from across the continent.
During the 4-day seminar, deputy chief of FIFA
communications department, Hans Hultman made a lecture on general principles of
organizational communication, internal and external communication, press
relations, media operations and adopting the principles to sport organizations.
Gerard Dreyfus who has more than 40 years of experience in covering African football and currently serves as the editor of the French version of CAF website, delivered lectures on general principles of journalistic writing, reporting, interviews, and documentary sources of African Football and coverage of sporting events.
Other main sources of the seminar were: Amr Elsadek who
illuminated the media officers on how they will update their respective
associations’ pages of the CAF website, CAF media director Junior Binyam who
made a presentation on CAF competitions (periodicity, form, organization) and
CAF 2015 Calendar, while Clementine Girard taught the participants more about
the CAF digital media, how it was beneficial to affiliate associations and the
role it can play in sponsorship and marketing.
In his closing remarks, CAF media committee chairman,
Anjoring Moucharaf Ayodele, said that the seminar was part of the new vision of
CAF president Isse Hayatou towards development of African football.
"You are the pioneers of the new vision and I put much
more responsibility on you to report from football events in your respective
countries---CAF is committed to empowering you and I affirm that this will not
be the last seminar as more others will come” Mr. Anjoring Moucharaf Ayodele
told the media officers in his closing speech on Thursday.
He added that media officers were expected to hugely
contribute to such vision.
Somali
Football Federation Media Department
Email:somalifootballmedia@gmail.com